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Tuesday, 03 September 2024 04:50

4 retail marketing strategies for small shops

Key Takeaways Marketing your small retail business involves a creative, multichannel approach. You can maximize both in-store and online opportunities by using the simple yet effective marketing strategies listed in this article. As a small retail shop owner, you have big ambitions but, perhaps, a tight budget. You want to attract more customers but not blow all your means on expensive ads or social media marketing. What are some strategies to implement now and attract more customers? From the in-store experience to upping your digital "curb appeal," here are some simple yet effective ways to market your retail store. 1.…
Technically, Sophie Riegel didn’t spend a penny starting her side hustle. She began with items she already had, searching through her closet for old clothing to sell online. After making $200 off her own used clothes, she turned to some of her favorite places to shop: thrift stores. “I’ve been a thrifter my entire life, because I don’t like spending money,” says Riegel, 23. “I’d much rather spend $5 than $100 on a pair of pants.” Since April 2020, she’s turned that habit into a lucrative side hustle. Riegel brought in nearly $123,800 in revenue last year reselling items she…
The Securities and Exchange Commission (SEC) says it has granted two digital assets exchanges “approval-in-principle” to commence operation under the accelerated regulatory incubation programme (ARIP). SEC, in a statement on Thursday, said the companies approved are Busha Digital Limited, Quidax Technologies Limited. The approval comes a week after the commission disclosed plans to license providers of virtual assets — including cryptocurrencies — to support youths and protect investors as adoption rates surge in Nigeria. The SEC said the ARIP involves different cohorts, which comprise two digital asset exchanges, four digital asset offering platforms and one digital asset custodian. “Busha operates…
Which of the following resonates more with you: Would you say that you live to work? Or, that you work to live? Here's another question: What does "good" work look like to you? Is it structured and organized, like following a recipe when cooking a meal? Or do you prefer to trust your gut and go with your instinct? The way you answer these questions reflects much about your personality. Conscientiousness is one of the "big five" traits in the five-factor model of personality, a widely accepted personality theory. What is conscientiousness? Why is knowing how conscientious you are important?…
Ashton Jackson Constantly putting others before yourself can be noble, but the people-pleasing trait may come with some toxic pitfalls. If you ever catch yourself feeling emotionally drained — like you're never able to say "no," or you'll lose your status as an exceptional employee, for example — you might be in trouble, according to Hailey Magee, author of the self-help book, "Stop People Pleasing and Find Your Power," published in May. "I define people-pleasing as the act of putting others' needs, feelings, wants and dreams first at the expense of your own needs, feelings, wants and dreams," Magee recently…
The Central Bank of Nigeria (CBN) has increased the rates for the Standing Deposit Facility (SDF) as part of its ongoing efforts to manage liquidity in the financial system. This decision was detailed in a circular issued on August 26, 2024, following the 296th Monetary Policy Committee (MPC) meeting, where key adjustments to interest rate policies were approved. The CBN revised the Asymmetric Corridor around the Monetary Policy Rate (MPR) from +100/-300 basis points (bps) to +500/-100 bps. This significant shift aims to discourage banks from holding excess liquidity at the central bank and to promote increased lending activities. New…
Emery Wells put himself on the path to a dream career by recklessly buying a $17,500 camera that he definitely couldn’t afford. Wells, 42, is the CEO of Frame.io, a video collaboration software business he co-founded in 2014 and sold to Adobe for $1.275 billion in 2021. Nearly two decades ago, he was a 25-year-old freelance video editor who’d recently quit bartending in New York to pursue a full-time film career. At an industry trade show in 2006, he watched a startup called Red Digital Cinema announce its intention to build a digital camera high-quality enough for big-budget Hollywood productions.…
Key Takeaways Mistake #1: Rushing the pitch Mistake #2: Skipping trust indicators and key differentiators Mistake #3: Talking too much and for too long Mistake #4: Forgetting who you're pitching to Mistake #5: Undermining your credibility with weak language Mistake #6: Using broad claims instead of precise data points Mistake #7: Telling instead of showing With U.S. venture capital fundraising at a 6-year low, raising investor capital for your startup has become more challenging than ever. Potential investors are tightening their budgets and adopting a "wait and see" approach before putting their capital at risk. Yet, some of the best…
Deryl McKissack is no stranger to spotting toxic traits. McKissack, 63, is the founder and CEO of Washington D.C.-based construction firm McKissack & McKissack, which she launched with $1,000 from her savings in 1990. She churned through employees who weren’t the right fit in her company’s early years and the business struggled, she says. Finding the right talent helped grow her company, which now brings in $25 million per year in revenue, according to documents reviewed by CNBC Make It. These three red flags stand out the most when McKissack is hiring employees or evaluating her current talent, she says.…
The dream of getting rich often feels out of reach, particularly if you believe that wealth requires a hefty initial investment or a lucky break. However, the truth is, many successful entrepreneurs have built their fortunes not from a windfall or a massive inheritance, but by leveraging something they already possessed: their skills. If you have a skill set you’re passionate about, you're sitting on a goldmine. Here’s how you can use what you already have to start a business and get rich: 1. Identify Your Core Skills Before diving into the business world, it’s essential to identify the skills…
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