Friday, 31 January 2020 05:41

Apple displaces Samsung as world's No. 1 smartphone seller

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Led by demand for the hugely popular iPhone 11, Apple's share of the global smartphone market topped all competitors in the fourth quarter of 2019, according to statistics released on Wednesday.

According to the latest estimates from Strategy Analytics, Apple shipped 70.7 million iPhones during the three-month period ending in December to take a 18.9% share of the global market. That figure is up 7% from 65.9 million units in the year ago quarter, when Apple sat in the No. 2 spot behind Samsung.

Whole year iPhone shipments are pegged at 197.4 million units for 2019.

"This was Apple's best growth performance since 2015," said Neil Mawston, executive director at Strategy Analytics. "Apple's global smartphone marketshare has lifted from 18 percent to 19 percent in the past year. Apple is recovering, due to cheaper iPhone 11 pricing and healthier demand in Asia and North America."

Trailing close behind Apple was Samsung, which shipped 68.8 million smartphones for an 18.4% marketshare in the closing quarter of 2019. The Korean tech titan moved 69.3 million units for an 18.4% share of the market in 2018.

Huawei placed third for the quarter with 56 million shipments and a 15% marketshare, while Xiaomi came in fourth on 33 million units shipped for 8.8% of the market. Rounding out the top five was Oppo, which managed 30.5 million shipments and an 8.1% marketshare.

Overall, global smartphone shipments held steady in quarter four at 376 million units compared to 374.5 million units during the same period in 2018.

 

Appleinsider

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